Hay Festival
I was absolutely thrilled to be invited to talk about The Knowledge at the Hay Festival this year. The event sold-out and the audience were absolutely wonderful – plenty of interesting discussion for the last 20 minutes. But just as much fun, the publishers worked with a creative agency to put together a publicity stunt in and around the town and festival, based on the premise of the book. A rapid response team, complete with a biohazard container and dressed up in hazmat suits, distributed flyers and copies of the book. Here are some of the pictures tweeted by the surprised public.
Thought I was gonna get some meth, ended up with a free book! #TheKnowledge pic.twitter.com/L62uBuzH1x
— Ric Yarborough (@RicDrummer) May 26, 2015
@KnowledgeCiv Met these two lovelies at the Hay festival today, making the apocalypse look good. Thanks for my copy pic.twitter.com/e5Qqe1851e
— Carlie Morgan (@Carlie_May8) May 26, 2015
#theknowledge pic.twitter.com/SmsNvaMDQU
— Steve (@flamedruid) May 26, 2015
Free book at the Hay Festival with #theknowledge pic.twitter.com/qFQiiqkT7A
— Ellie (@Nebulaarr) May 27, 2015
